Relationships Are Critical

Charities in the U.S. lose about 50% of their donors after the first gift.

Donors have invested their money and trust, and yet half of them go elsewhere. Those relationships must be nurtured for the sake of your mission.

Let me show you how.

Our journey starts here.

I coach animal rights and welfare nonprofits on donor retention and engagement to turn transactional giving into transformational relationships.

I am excited to share my experience to help your organization grow by implementing practices that will keep your donors engaged and eager to support your mission.

Podcast Appearance

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Consulting Services

Your mission is critical.

Let's Look At Where You Are

Do you have a steady revenue stream or are you constantly looking for more donors to replace those you've lost? Let's meet and look at your budget, programs, donor base and your fundraising goals.

Positioning You For Success

Whether you are a staff of one or one hundred, you need a roadmap to reach your goals. After I meet with you, we will create a realistic action plan to sharpen the focus on meaningful donor engagement.

My Fees

My consulting fees are determined by the project. They will depend on what is required to take you to the next level. I will provide you with a quote after the initial complimentary assessment.

“Tracy Keys is such a great addition to our Rowdy team! She’s added a depth of professionalism that I didn’t realize we were missing until the deliverables started hitting my inbox! Clear, precise, forward thinking, organized, creative and fun is what you get with Tracy leading development. I look forward to the future impact of the foundational processes she is establishing. The added donor engagement she is implementing is certain to yield measurable growth.” – Renee King-Sonnen, Executive Director, Rowdy Girl Sanctuary

I got a lot out of our VIP Day. Having the expertise from someone with your career background to validate my questions and guide my instincts is priceless. I have two major donor meetings coming up and I will now have our Impact Report on hand to leave behind!

“Tracy managed our major gifts fundraising while we were hiring a new person for the role. I was very impressed with how quickly she got up to speed on our work, messaging, and then started to add value. I felt so much more secure knowing her brilliant fundraising mind was providing our strategy so I could focus on the execution. I am so thankful for her help!” – Nicole Rawling, CEO, Material Innovation Initiative

“Fundraising can feel like being cold, scared and lost. But imagine a person comes over to you with a warm hug, but also knowledge, confidence and results. That’s Tracy. You instantly feel better and capable from the moment the VIP Day starts and you feel secure going forward knowing she’s in your corner. Simply put, we wouldn’t be here right now without her.” – Tony Vindett, Co-founder, Kindred Spirits Sanctuary