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TKC Services

What I Can Do For You...

My model is a VIP Day. We will spend an entire day transforming your development efforts either in person or remotely. The day looks like this:

REVIEW

Comprehensive assessment of your current donor retention rate, acknowledgements, CRM, website’s donation page, and stewardship you are doing now. 

REVIVE

I will show you how to love on your donors in a way that will make them feel like a collaborator in your mission as opposed to being an ATM.  

ROADMAP

I will create a six-month engagement calendar with a strategy and actions for each month. 

RETAIN

You will come away with the tools you need to retain your most precious assets – your donors. Deliverables include email welcome series copy, impact report, acknowledgement letter copy, systems for personalized stewardship of your major donors and resources for making your CRM work for you. 

REJOICE 

Post-VIP Day, that’s what you’ll be doing! 

RETAINER OPTION

Ongoing services for a limited monthly retainer may include:

  • Fundraising campaign copy, newsletters, proposal letters
  • Grant research
  • Comprehensive website review and revisions
  • Strategy for a monthly giving program
“Tracy Keys is such a great addition to our Rowdy team! She’s added a depth of professionalism that I didn’t realize we were missing until the deliverables started hitting my inbox! Clear, precise, forward thinking, organized, creative and fun is what you get with Tracy leading development. I look forward to the future impact of the foundational processes she is establishing. The added donor engagement she is implementing is certain to yield measurable growth.” – Renee King-Sonnen, Executive Director & Founder
Rowdy Girl Sanctuary
Rowdy Girl Sanctuary
I got a lot out of our VIP Day. Having the expertise from someone with your career background to validate my questions and guide my instincts is priceless. I have two major donor meetings coming up and I will now have our Impact Report on hand to leave behind!
Stray Paws Animal Haven
Stray Paws Animal Haven
“Tracy managed our major gifts fundraising while we were hiring a new person for the role. I was very impressed with how quickly she got up to speed on our work, messaging, and then started to add value. I felt so much more secure knowing her brilliant fundraising mind was providing our strategy so I could focus on the execution. I am so thankful for her help!” – Nicole Rawling, CEO, Material Innovation Initiative
Material Innovation Initiative
Material Innovation Initiative
“Fundraising can feel like being cold, scared and lost. But imagine a person comes over to you with a warm hug, but also knowledge, confidence and results. That’s Tracy. You instantly feel better and capable from the moment the VIP Day starts and you feel secure going forward knowing she’s in your corner. Simply put, we wouldn’t be here right now without her.” – Tony Vindett, Co-founder, Kindred Spirits Sanctuary
Kindred Spirits Sanctuary
Kindred Spirits Sanctuary
“We just received a donation from one of my producers for $5000! He was on our email list. He didn’t participate in the auction itself but obviously read our new emails going out. It’s a perfect example of why you said emails are so important! We can’t thank you enough for getting us on the right track!” — Nikki Valko, Co-founder
Martha's Farm Sanctuary
Martha’s Farm Sanctuary
“Tracy created an email / social media schedule for the entire year and now that year-end is upon us, I am so happy that those things were already done! We now have donor segments and letters for personalized appeals and one of those letters produced a $31,500 donation which we probably would not have sent.” — Gabrielle Stubbert & Peter Nussbaum, Founders
Tamerlaine Sanctuary & Preserve
Tamerlaine Sanctuary & Preserve
“Thank you so much for coming to Rosie’s in Potomac, MD and helping us. We now have beautiful and consistent emails going out on schedule, and are keeping our donors engaged. It was an absolute pleasure getting to know you more and working with you.” — Michele Waldman, Founder
Rosie's Farm Sanctuary
Rosie’s Farm Sanctuary
“I talked to Tracy three years before engaging her services as a Development Consultant. I should have done it on day one. Tracy knows what nonprofits need. Talk to her, you will be glad you did.” — Robert Maher, Executive Director
Guide Dogs of the Desert
Guide Dogs of the Desert
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Let's Start a Convo

Getting results by getting out of the weeds...

How do you scale growth?

By hiring an experienced consultant! Adding staff to the payroll is costly but you need to expand your bandwidth to grow and fulfill your mission. A road map is essential. Let's create one that will increase your donor retention and give you a reliable revenue stream.

What story does your 990 tell?

Your 990 Form tells the world what portion of your annual budget is being spent on the programs that justify your 501 (c) 3 status. Proper expense ratios are critical for grants and savvy donors will want to know how much you are spending on your mission. Let's look at how your expenses are being allocated.

Do your donors feel the love?

Do your donors know how their contributions are making an impact? Do they feel appreciated and valued? Let me help you create meaningful communication like impact reports, presentation decks and newsletter updates that inspire and inform.

Is your donor journey curated?

If your acknowledgment emails and letters are one-size-fits-all, you are missing a huge opportunity for increased funding. And, the retention rate won't likely increase. Stewardship is highly personal. Let me show you how to curate a fulfilling experience for your donors.

Are you going after grants?

Grant writing is time consuming and requires loads of research. However, there are millions of dollars that must be given away every year. If you don't apply, the answer is always no. I have applied for and won many successful grants. There's one out there with your name on it.

Are you proactive or reactive?

Time spent planning pays huge dividends. I know you're understaffed and there are not enough hours in the day. Let's create a 12-month game plan of action so you're ready to rock at every holiday and opportunity to show your most important assets - your donors - how much they matter to your mission.