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TKC Services

What I Can Do For You...

Your Mission Deserves a Fundraising Strategy That Works as Hard as You Do.

Stronger donor relationships. Smarter fundraising. Sustainable growth.

You work tirelessly to protect animals. I help you build the fundraising foundation, donor relationships, and systems that make your mission sustainable.

With decades of nonprofit leadership and fundraising experience, I offer practical, personalized strategies tailored to your organization’s mission, resources, and goals.

THE FUNDRAISING RESET

A fresh perspective. A stronger foundation. A clear path forward.

Are donors slipping through the cracks? Are fundraising opportunities being overlooked? Is your organization so busy doing the work that there’s little time to tell the stories that inspire people to support it?

Let’s change that.

My signature VIP Day is a focused, collaborative deep dive into your development efforts, conducted in person or remotely. And don’t worry—you won’t spend eight hours sitting in a meeting!

We begin with a Pre-Work Questionnaire so I can assess your organization and develop a customized agenda. Together, we’ll uncover what’s working, what’s not, and the compelling stories that set your organization apart.

THE FIVE R’S OF FUNDRAISING TRANSFORMATION

REVIEW — Find the cracks. Uncover the opportunities.

We’ll assess your donor data, retention, CRM, website, communications, and stewardship practices to identify gaps and opportunities for growth.

REVIVE — Rediscover the treasure you already have.

Your donors aren’t ATMs. They’re partners in your mission. We’ll explore ways to deepen relationships, reengage supporters, and inspire lasting loyalty.

ROADMAP — Turn insight into action.

I’ll develop a realistic, prioritized fundraising plan tailored to your organization’s resources and capacity.

RETAIN — Tell your stories. Keep your donors close.

A centerpiece of our work is a customized six- to twelve-month strategic email and communications calendar, weaving your organization’s most compelling stories into monthly themes, donor engagement opportunities, and fundraising campaigns.

Additional deliverables may include donor welcome series, acknowledgment letters, impact report content, and stewardship and CRM best practices.

REJOICE — Move forward with clarity and confidence!

You’ll have a stronger fundraising foundation, a practical roadmap, and the tools to build lasting donor relationships.

THE FUNDING FIELD GUIDE

Finding fertile ground for your mission.

Stop chasing grants. Start pursuing the right opportunities.

Not every grant is worth pursuing. Finding the right funding partners takes research, experience, and an understanding of the animal protection movement.

The Funding Field Guide is a customized grant research and planning service informed by nearly two decades of nonprofit experience and firsthand knowledge of the grantmaking process. Having worked on both sides of philanthropy, our team understands what it takes to connect compelling missions with the right funding opportunities.

You’ll receive a curated grant calendar tailored to your mission, programs, and funding priorities, featuring carefully researched prospects, relevant deadlines, and guidance on where to focus your efforts.

Less time searching. More time pursuing funding that fits your mission.

Grant proposal writing and submission services are also available.

ONGOING DEVELOPMENT PARTNERSHIP

Great strategies deserve great execution.

Need an experienced partner to help put your plans into action?

I offer a limited number of monthly retainer engagements tailored to your organization’s needs, including fundraising campaigns, donor communications, grant development, impact reports, website messaging, social media strategy, and CRM best practices.

Think of it as adding development expertise to your team without adding a full-time staff member.

MEET THE TEAM

Experience, expertise, and a shared commitment to protecting animals.

Tracy Keys | Nonprofit Development Strategist

With decades of nonprofit leadership and fundraising experience, I understand the challenges of limited resources, competing priorities, and building sustainable support. My approach combines practical strategy, meaningful donor relationships, and the power of storytelling to advance animal protection missions.

Lauri Torgerson-White | Grant Development Specialist

With nearly 20 years of experience in the nonprofit sector, Lauri brings a unique perspective to grant development. Her background spans program leadership, research, advocacy, and animal welfare science. Most notably, she has served as a grantmaker for one of the largest funders in the farmed animal protection movement, giving her invaluable insight into what funders look for and how organizations can position themselves for success.

LET’S GET TO WORK

Your mission is too important to leave fundraising opportunities on the table.

You don’t need another overwhelming to-do list. You need clarity, a plan, and the right tools to build lasting relationships with the people who believe in your work.

Whether you’re ready for a Fundraising Reset, looking for your next grant opportunity, or need an experienced development partner, let’s talk about what’s possible for your organization.

Head over to the Contact page to start the conversation!

“We did a VIP Day and some additional consulting with Tracy and got our house in order. By analyzing the current donor base it has enabled us to strengthen the annual fund program. We also implemented a major gift strategy and our donors have commented on our more frequent and engaging email communications. We now have SOPs in place for acknowledgment, stewardship and internal processes. All this set the stage to hire a new Development Officer who can hit the ground running.” — Dr. Rob Lee, Executive Director
Logo for Laguna Ocean Foundation
Laguna Ocean Foundation
“Tracy Keys is such a great addition to our Rowdy team! She’s added a depth of professionalism that I didn’t realize we were missing until the deliverables started hitting my inbox! Clear, precise, forward thinking, organized, creative and fun is what you get with Tracy leading development. I look forward to the future impact of the foundational processes she is establishing. The added donor engagement she is implementing is certain to yield measurable growth.” – Renee King-Sonnen, Executive Director & Founder
Logo for Rowdy Girl Sanctuary
Rowdy Girl Sanctuary
“I got a lot out of our VIP Day. Having the expertise from someone with your career background to validate my questions and guide my instincts is priceless. I have two major donor meetings coming up and I will now have our Impact Report on hand to leave behind!” — Former Director of Development
Stray Paws Animal Haven
Stray Paws Animal Haven
“Tracy managed our major gifts fundraising while we were hiring a new person for the role. I was very impressed with how quickly she got up to speed on our work, messaging, and then started to add value. I felt so much more secure knowing her brilliant fundraising mind was providing our strategy so I could focus on the execution. I am so thankful for her help!” – Nicole Rawling, CEO, Material Innovation Initiative
Material Innovation Initiative
Material Innovation Initiative
“Fundraising can feel like being cold, scared and lost. But imagine a person comes over to you with a warm hug, but also knowledge, confidence and results. That’s Tracy. You instantly feel better and capable from the moment the VIP Day starts and you feel secure going forward knowing she’s in your corner. Simply put, we wouldn’t be here right now without her.” – Tony Vindett, Co-founder, Kindred Spirits Sanctuary
Kindred Spirits Sanctuary
Kindred Spirits Sanctuary
“We just received a donation from one of my producers for $5000! He was on our email list. He didn’t participate in the auction itself but obviously read our new emails going out. It’s a perfect example of why you said emails are so important! We can’t thank you enough for getting us on the right track.” — Nikki Valko, Co-founder
Martha's Farm Animal Sanctuary
Martha’s Farm Animal Sanctuary
“Tracy created an email / social media schedule for the entire year and now that year-end is upon us, I am so happy that those things were already done! We now have donor segments and letters for personalized appeals and one of those letters produced a $31,500 donation which we probably would not have sent.” — Gabrielle Stubbert & Peter Nussbaum, Founders
Tamerlaine Sanctuary
Tamerlaine Sanctuary & Preserve
“Thank you so much for coming to Rosie’s in Potomac, MD and helping us. We now have beautiful and consistent emails going out on schedule, and are keeping our donors engaged. It was an absolute pleasure getting to know you more and working with you.” — Michele Waldman, Founder
Rosie's Farm Sanctuary
Rosie’s Farm Sanctuary
“I talked to Tracy three years before engaging her services as a Development Consultant. I should have done it on day one. Tracy knows what nonprofits need. Talk to her, you will be glad you did.” — Robert Maher, Executive Director
Guide Dogs of the Desert
Guide Dogs of the Desert
“Tracy was invaluable in evaluating our nonprofit and identifying areas for improvement. She developed SOPs for donor management and helped us set a realistic timeline for supporter engagement. We were awarded several grants thanks toTracy’s efforts in researching, writing, and submitting grants on our behalf.” – Miyoko Schinner, Founder
Rancho Compasión Logo
Rancho Compasión
“Tracy knows what works and has the tools and processes to make it happen—and her work is infused with joy and possibility. After working with her, I not only have a much stronger fundraising strategy for Connect For Animals, but also a toolkit of templates and ideas to draw from. Tracy goes the extra mile, and it is a pleasure working with her!” – Steven Rouk, Founder
Connect for Animals Logo
Connect For Animals
“Working with Tracy has marked a significant shift in our organization’s development work. She helped us understand the nuances of managing and developing relationships with our donors, and even assisted in the selection of a new CRM. Her deep development experience and broad network within animal protection circles are invaluable. I only wish we’d called her earlier!” — Lain Kahlstrom, Executive Director
Rochester Lifestyle Medicine Institute
Rochester Lifestyle Medicine Institute
“Tracy was instrumental in reactivating our supporter communications, honing and clarifying our messaging, and setting up the proper internal procedures for building a successful relationship with our supporters and donors.” — Aylam Orian, Founder Our Planet.Theirs Too.
Our Planet. Theirs Too.
Our Planet. Theirs Too.
“The donor profiles you’ve built, the clarity you’ve brought to our major donor list, and the weekly stewardship calls have completely transformed how we approach our relationships with supporters. We feel confident and prepared to take this forward on our own now, which is exactly what we were hoping to achieve when we started working together. I can’t thank you enough for everything you’ve taught us and all the systems you’ve helped us implement. You’ve truly set us up for success, and we’re so grateful for your expertise and guidance.” — Kelly Nix, Executive Director
Luvin Arms Animal Sanctuary Logo
Luvin Arms Animal Sanctuary

Let's Start a Convo

Getting results by getting out of the weeds...

How do you scale growth?

By hiring an experienced consultant! Adding staff to the payroll is costly but you need to expand your bandwidth to grow and fulfill your mission. A road map is essential. Let's create one that will increase your donor retention and give you a reliable revenue stream.

What story does your 990 tell?

Your 990 Form tells the world what portion of your annual budget is being spent on the programs that justify your 501 (c) 3 status. Proper expense ratios are critical for grants and savvy donors will want to know how much you are spending on your mission. Let's look at how your expenses are being allocated.

Do your donors feel the love?

Do your donors know how their contributions are making an impact? Do they feel appreciated and valued? Let me help you create meaningful communication like impact reports, presentation decks and newsletter updates that inspire and inform.

Is your donor journey curated?

If your acknowledgment emails and letters are one-size-fits-all, you are missing a huge opportunity for increased funding. And, the retention rate won't likely increase. Stewardship is highly personal. Let me show you how to curate a fulfilling experience for your donors.

Are you going after grants?

Grant writing is time consuming and requires loads of research. However, there are millions of dollars that must be given away every year. If you don't apply, the answer is always no. I have applied for and won many successful grants. There's one out there with your name on it.

Are you proactive or reactive?

Time spent planning pays huge dividends. I know you're understaffed and there are not enough hours in the day. Let's create a 12-month game plan of action so you're ready to rock at every holiday and opportunity to show your most important assets - your donors - how much they matter to your mission.